Sustainable Product Idea
Developed the concept around edible utensils as a more responsible alternative to single-use waste.
Conceptual Branding Project
EcoYummy
Sustainable Edible Utensil Brand
A sustainable brand concept exploring edible utensils, packaging design, and environmentally conscious consumer experiences.
Project Overview
Turning a sustainable product idea into a brand concept.
EcoYummy is a conceptual product branding project built around edible utensils as an eco-friendly alternative to disposable plastic tableware.
The project connects product positioning, moodboard exploration, visual identity, packaging direction, and high-fidelity mockups into one cohesive brand presentation.
Role
Brand concept, logo direction, visual identity, packaging thinking, and presentation design.
Tools
Adobe Illustrator, Adobe Photoshop, and Procreate.
Brand Identity
Packaging Direction
Moodboard Research
Sustainable Product Concept
Challenge & Opportunity
Making sustainability feel friendly, memorable, and marketable.
The challenge was to transform an environmental product idea into a brand that feels approachable for everyday consumers instead of overly technical or serious.
The design opportunity was to use playful naming, warm visual language, natural textures, and packaging direction to connect sustainability with a positive food experience.
Friendly Visual Tone
Used a warm, food-related, and playful direction to make the sustainable message easier to understand.
Packaging Direction
Applied the identity into presentation mockups to show how the brand could appear as a believable product.
Brand Concept
A playful identity for sustainable eating.
EcoYummy is based on a simple idea: everyday utensils can be useful, edible, and environmentally responsible at the same time.
The identity needed to balance eco-conscious values with a fun and memorable food experience. This concept guided the name, logo style, color direction, packaging mood, and final mockup presentation.
Design Process
From product idea to brand presentation.
The project moved from concept direction and visual research into identity design, packaging thinking, and high-fidelity presentation.
01
Concept Development
Defined the product idea around edible utensils, sustainability, food experience, and reducing single-use waste.
02
Moodboard Exploration
Explored natural textures, eco-friendly color palettes, food imagery, typography direction, and brand personality.
03
Identity & Mockup
Developed the logo and visual direction, then applied the concept into mockups to present the brand in a polished product context.
Brand Showcase
Selected visuals from the final brand system.
A focused selection of visuals showing the EcoYummy branding process, from moodboard exploration to logo direction and product presentation.
Outcome
A concept brand built around sustainability and food experience.
The final EcoYummy concept presents a sustainable product idea through a clear, friendly, and approachable brand identity. The project demonstrates how design can move from concept direction and visual research into polished brand presentation.
01
Brand Identity
02
Packaging Direction
03
Sustainable Product Concept